4.2 BILLION OPPORTUNITIES TO TRANSACT

With $4.21 billion ecommerce sales projected by the end of 2021, there are clear opportunities and challenges in an evolving commerce landscape for brands. There are brands that are doing well in ecommerce, but there are brands that can do more to get closer to a true omnichannel experience. This roundtable looks ahead to the biggest trends that will shape ecommerce in the next 12 months in terms of technical innovation, consumer behaviour, new commerce models, and advertisers’ organisational transformation.