"What is your audiences current state of mind? How are they feeling internally and externally?"
LIZZIE YOUNG, APAC CEO AND CHEIF GROWTH OFFICER, WEARE8
A Better Internet Is Possible | Part 1
The internet has placed virtually unlimited connectivity and information at our fingertips, yet many are concerned about the detrimental effects harmful content can have on our mental health, particularly among teenagers. This raises an important question for brands: How can they incorporate well-being into their business models?
By actively prioritizing and promoting mental health, brands can establish themselves as champions of well-being. This approach not only aligns a brand with its social responsibility but also presents a significant business advantage for the brand itself. It strengthens brand loyalty, attracts and forges deeper customer connections, and creates favorable brand association. Moreover, brands who chose this approach see a positive impact at every stage of the purchase funnel, from awareness to consideration and ultimately, conversion.
This roundtable explores strategies and best practices for brands to contribute to a more positive digital environment by infusing well-being into their operations, ultimately benefiting both individuals and the brand's success.
The Roundtables: A Better Internet is Possible | Part 1
STACEY MALONE, VP, GLOBAL BUSINESS MARKETING, PINTEREST
AURELIA NOEL, GLOBAL HEAD OF INNOVATION, DENTSU X
LIZZIE YOUNG, APAC CEO AND CHIEF GROWTH OFFICER, WEARE8
LISA KOPP JOHNSON, SVP OF AGENCY RELATIONSHIPS AND BRAND PARTNERSHIPS, AMAZON