"Technology will bridge and fill the void."
Dave Neway, Head of Marketing, IBM Watson
A DECADE OF DISRUPTION OR DISASTER?
2030 seems to be the next big landmark moment for governments, institutions and companies. The United Nations use 2030 as the horizon for their sustainability agenda, brands are aligning their own goals with the UN ambition. This roundtable does not predict flying cars or jetpacks, but connects today and tomorrow.
Smart cities, biometrics, hyper-personalization and automation will all revolutionize the consumer experience, but what should marketers be doing today, to prepare for the consumer of tomorrow?
The Roundtables: Marketing in the Year 2030
KEN BLOM, SVP, AD STRATEGY & BUS. OPERATIONS, BUZZFEED
ADRIAN CUTLER, FUTURIST, MICROSOFT
CATHY TAYLOR, EDITOR, WARC
TANYA DUA, SENIOR ADVERTISING REPORTER, BUSINESS INSIDER
DAVE NEWAY, HEAD OF MARKETING, IBM WATSON
JILLIAN RYAN, PRINCIPAL ANALYST, EMARKETER
Moderated by Jeremy Hull, VP, Innovation, iProspect US