"It's about the freedom to show up as your authentic self."
ADRIANNE C. SMITH
Founder, Cannes Can: Diversity Collective
INCLUSIVITY ISN'T JUST SKIN DEEP.
Marketing has the potential to affect our lives on a profoundly intimate level – from whether the products we’re offered take into consideration such dimensions of our identity as our ability, skin tone, gender, size, age, culture or height, or whether we’re served a brand’s ads via paid social media and display advertising based on the superficial target categories assigned to our pixels.
This roundtables investigates why marketers must ensure that neither the creative side of advertising, nor the technology powering our modern marketing landscape reinforces our unconscious bias.
The Roundtables: Inclusive Marketing in the Digital Age.
ADRIANNE C. SMITH, FOUNDER, CANNES CAN: DIVERSITY COLLECTIVE
SETH MEYEROWITZ, MULTICULTURAL AGENCY LEAD, GOOGLE
MADELINE DI NONNO, CEO, GEENA DAVIS INSTITUTE
KRISTIN OGDON, INDUSTRY ENGAGEMENT LEAD, MICROSOFT
HEATHER PIESKE, ECD, VOX CREATIVE
JASON ROSARIO, FOUNDER, THE LIVES OF MEN
KRYSTLE WATLER, MANAGING DIRECTOR, VIRTUE
Moderated by John Santiago, CEO, M8, an iProspect company